In Our Element Pursuing Coffee

I had the pleasure of working with Matt from Element Coffee Co. to craft a logo that captures the unique spirit and passion they put into each of their roasts. If you know us you know we LOVE coffee here at Ink Signals. Jesse co leads a monthly coffee club, its serious. So we were stoked to get to work on this one! Element is a blend of premium coffee with a playful, relaxed yet bold vibe, roasted by the nicest, funniest, and genuine guy in Ripon, WI.

The goal of this collaboration went beyond just a logo; it was about channelling Element’s ethos into a visual identity that feels profesional, illustrative, and top-quality. A mark that combines both symmetry and coffee elements, this logo embodies the lively character of Element Coffee Co becoming a memorable and distinct mark in the competitive specialty coffee landscape.

An orange line art illustration of a plant with a stem, three circles, and large leaves within a circular outline.

Project Scope:

— Logo System

— Brand guidelines

— Packaging Design

— Type & color system

— Collateral: Labels, Signage, Stickers, Business Cards

— Apparel / Merch Design & Printing

Logo of Element Coffee Company with orange and white design elements on a teal background, featuring a stylized coffee plant icon, the text 'Pursuing the Element of Coffee', 'ESTD. 2021', 'Element', 'Coffee Company', and location 'Ripon, Wisco'.
Various logos for Element Coffee Company, featuring a stylized plant within a circle, with text indicating the company's name, establishment year, and location.
Logo of Element Coffee Co., featuring a circular emblem with stylized plant and leaf design in the center, surrounded by the company name on an orange background.
A set of branding materials for Element Coffee Company, including a business card with customer contact information, a dark green card with a repeating leaf pattern and the Element logo, and a round orange logo with a leaf and stem design, all featuring the company's name and emblem.
Black and white graphic of a stylized flower with a vertical stem, five circular buds, and surrounded by leaves, all enclosed in a circle.

Behind the Logo

  • Coffee Branch

  • Symmetrical

  • 4 Cherries

A coffee branch with four cherries represents the four elements —air, earth, fire, and water, with coffee itself as the unifying force. The symmetrical leaves formed from a clean circle, creating a balanced, timeless icon. Subtle references to the elements will also flow through patterns and brand details.

Pursing The Element Of Coffee

Green hoodie and black T-shirts with Element Coffee Co. logo, featuring a stylized coffee plant and sun, displayed on a flat surface.
Bag of Element Coffee Company Guatemala Las Marias coffee beans with label showing tasting notes, farm, altitude, processing, roast date, and origin details.
A coffee label divided into orange and green backgrounds with a leaf pattern. The front features the Element Coffee Company logo, established 2021, located in Ripon, Wisconsin. The label highlights a Guatemala La Marias coffee, notes tasting flavors of cocoa, dried cherry, and floral, and provides details about the coffee's roast level, origin farm, processing method, roast date, and bean information.

Built with symmetry in mind.

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