Colfax Animal Hospital

When Dr. Nikki and Dr. Austin Prichard purchased Colfax Animal Hospital, they knew they needed a new logo and a way to spread the word about their ownership, but they weren’t sure where to begin. I guided them through a thorough discovery process to uncover the heart of their brand: who they are, who their clients are, their goals, and their vision for the next five years and beyond.

The Colfax Animal Hospital logo needed to balance heritage and modernity, honoring the trusted legacy of the past owner while reflecting the warmth and care of a family-owned practice. At the same time, it had to feel fresh and approachable, showcasing the new generation’s updated approach to medicine without appearing overly corporate or sterile.

This clarity became the foundation for a visual identity that marries trustworthiness with clean, modern design positioning Colfax Animal Hospital to serve longtime community members while also attracting new families and pet owners from surrounding areas.

A geometric logo featuring a compass rose design with red, black, and gray colors, and a central black diamond containing the letter 'C'.

Project Scope:

— Logo System

— Brand guidelines

— Type & color system

— Collateral: Stickers, Business Cards, Magnets

— Apparel

— Signage Design

— Website Design

Colfax Animal Hospital

A family-owned practice that provides a welcoming environment for your pet’s preventative care, medical care, surgery, and comprehensive diagnostics.

The Friendliest Little Vet Clinic In Wisconsin

Logo of Colfax Animal Hospital featuring a cross with a 'C' in the center, with the text 'Colfax Animal Hospital Trusted Local Care Since 1984'.
Logo designs for Colfax Animal Hospital featuring a geometric star with a central 'C' and text including the hospital name and tagline 'Trusted Local Care'
Logo of Colorado Max Animal Hospital featuring a stylized red cross with black and gray geometric accents, and a central black letter 'C'; surrounding text reads 'Colorado Max Animal Hospital' at the top and 'Trusted Local Care' at the bottom.
Logo for Colfax Animal Hospital featuring a shield shape, red and black geometric star design with a Central 'C', established 1984.
Black and white geometric snowflake design with a capital letter 'C' in the center.

Behind the Logo

  • Animal Head

  • Barn Quilt

  • Medical Cross

  • C for Colfax

Pulling in Colfax’s Norwegian roots and small town feel with the Scandinavian barn quilts. It’s common for a farm or family to have their own unique barn quilt design, you see them hanging on barns all over Colfax. We decided to lean in to that and use it as inspiration for the logo icon. A perfect mix of local, medical, and trustworthiness we were trying to capture.

A collage of quilt and barn images with a logo design featuring geometric shapes, a central 'C', and color variations in black, red, and white.
Logo for the Colorado Max Animal Hospital featuring a geometric cross design with a central letter C and the tagline "Trusted Local Care".
Logo for Colfax Animal Hospital featuring a geometric design with a large 'C' in the center, the clinic's name, and tagline 'Trusted Local Care, Since 1984'. Red and black color scheme with additional text 'The Friendliest Little Vet Clinic in Wisconsin' at the bottom.
Logo for Colfax Animal Hospital featuring a red and white cross with a black central area containing a white 'C', accompanied by the text 'Colfax Animal Hospital' and the slogans 'Trusted Local Care' and 'Since 1984'.
Three designs for Colfax Animal Hospital, featuring the initials CAH and animal-related symbols, set against a red background with a repeating pattern.
Medical scrubs, face mask, and head cap with Colfax Animal Hospital logo on a pink and white background.
Embroidered logo of the Cloverdale Animal Hospital with a geometric design and the words 'Trusted Local Care' on a black textured fabric background.
Three logos of Colfax Animal Hospital with a black, red, white, and gray color scheme on a geometric patterned background. The first and third logos are circular, and the middle one is shield-shaped.

Website

After we wrapped up the branding, we went right into designing the website. We built out a customized Squarespace site that shows off the new brand, tells the new owners story, as well as all the services they offer. To capture the compassion and connection they show every animal we creative directed a photoshoot with the talented Trenity White Photography to have professional photos to use throughout the site. This helps the site stay on brand, feeling warm, inviting, and family owned. They also stand out with showing the team in the actual practice which helps steer clear of the steril, corporate vibe we dont want if we used stock photos like a lot of other vet websites.

Veterinarian woman examining a dog held by another woman in veterinary clinic with shelves of pet supplies in background.
A group of four staff members at Colfax Animal Hospital standing outside the clinic, wearing black uniforms with the hospital logo. The clinic signage is behind them. The page contains information about their services including veterinary care, surgery, diagnostics, and preventive medicine.
Red bandana with black adjustable straps, bearing the logo of Colfax Animal Hospital and the phrase "Certified Good Boy."
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