Client:

The COFFEE GROUNDS

Project:

Rebrand | Logo SYSTEM design | Collateral / Print

The Coffee Grounds offers all the fine provisions, Libations, and creations you may need. They pride themselves on bringing great food and beverage to the Chippewa Valley since 1991. They have a wonderful selection of wine, beer, and spirits, an amazing cafe serving artisan food and coffee (which they roast themselves), a full catering service, as well as a nice selection of quality kitchen equipment and tools. We were thrilled when they came to us wanting to freshen up their brand / image.

LOGO

The design needed to be timeless and strong, match the high end quality of their offerings, and have a logo system that works across all of their offerings. For the colors we went with a warm, inviting, elegant moss green. We used a lighter moss green for a secondary color. For a pop in color, and to pull in the color of their building into the branding, we used a golden rod yellow.